Montrose Playhouse | Market Research
14536
page-template-default,page,page-id-14536,ajax_updown,page_not_loaded,,vertical_menu_enabled,select-theme-ver-3.5,wpb-js-composer js-comp-ver-5.6,vc_responsive

Market Research

The Playhouse Team embarked on a large market research drive earlier this year to ascertain the need for a cultural hub in the area.  We had over 1000 online results and over 1200 results back from the local schools, which was an  incredible response  for a town of only 12,000 residents.  The results equaled  about 20% of the local population and show overwhelmingly that people from in and around Montrose all feel that this facility is needed in the area and would use it on a regular basis.

The results can be seen below

Are you Male or Female – Online Survey

Are you Male or Female – Schools Survey

  • Are you Male or Female?

  • Female 68%

  • Male 32%

  • Are you Male or Female?

  • Female 49%

  • Male 51%

Do you currently go to the cinema? – Online Survey

Do you currently go to the cinema? – Schools Survey

  • Do you currently go to the cinema?

  • Yes 94%

  • No 6%

  • Do you currently go to the cinema?

  • Yes 99%

  • No 1%

Where do you currently go to the cinema? – Online Survey

Where do you currently go to the cinema? – Schools Survey

  • Dundee 49%

  • Aberdeen 44%

  • Other 7%

  • Dundee 51%

  • Aberdeen 47%

  • Other 2%

How often would you use a cinema in Montrose? – Online Survey

How often would you use a cinema in Montrose? – Schools Survey

  • Weekly 29%

  • Monthly 55%

  • Other 16%

  • Yearly 5%

  • Monthly 33%

  • More Often 62%

When would you use a cinema in Montrose? – Online Survey

When would you use a cinema in Montrose? – Schools Survey

  • Morning 5%

  • Afternoon 20%

  • Evening 32%

  • Night 43%

  • After School 11%

  • Weekends 60%

  • Evenings 29%